Twitter marketing is the best way to improve your engagement, but you use the right method to get best results out of it. There is a way known as split testing which can be used on individual webpage to see page variations to see which once gives you the best conversion rate. With split tests done on the website is expected to provide very less result, but you can use the method to get more valuable information to target the right audience. You can also use the same method to see the engagement received to your brand in the social media platform. Here is a way to do the split test in Twitter. By following this simple testing process it is possible for the each tweets posted by you will be able to provide a bigger result to improve the performance of your brand.
1. Use split test on tweet- Try to create a list of tweeted message that will be used for the split test. Select a tweet for testing purpose even though the followers will only use different links to enter into the website. Try to add all the details related to your brand value offer this example is written to be intentionally generic and also leave some space after the split test tweet which will be useful to add test URLs. Most of the people normally use tools like Tweriod to narrow your search related to the followers, the split testing can help to know the time when your audience are engaged.
2. Using short URLs- Use URL shortening websites that helps you to change the long web URLs into short variations. This will be useful to include in Twitter while posting the link along with a link as there is a limitation for characters usage in it. You can also do a social media split tests with the URLs depending upon your test protocols.
3. Use competing tweets- After getting the test links, try to access scheduling tool for Twitter to start the split test tweets and go live during the specified times. You can use the Twitter scheduling tools such as Buffer to do this process.
4. Monitor your test results- Once the tweet becomes live, try to analyze the clicks received by the Bit.ly URL using the Stats dashboard. Just compare the clicks received by each tweets with time that it became live t get an approximate time of the followers when they are engaged most with your updates.
5. Taking your testing to next level- Just doing a single test will not give the required result, so you must take the test to a new level. Try to increase the testing process to get most useful data. Continue your testing process regularly and even on various social media. Also use the same type of testing process on various product promotions to get proper updates. Once you become completely aware of social media split testing, the results achieved can be really interesting.